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Lady Violette

The Romantic Lifestyle

Posts Tagged ‘Vintage Shoes’

Images of Garolini Shoes in The Lady Violette Shoe Collection ~ A Wardrobe & Personal History of Five Pairs of Special 1970’s Garolini Shoes.

Saturday, August 27th, 2011

I am in the process of going through all the shoes in my collection to photograph and inventory them and  take stock generally of what I have. After writing about the Poached Moose Shoes made by Garolini yesterday I decided it would be a good idea to take a look at all the Garolini shoes that I have and post pictures of them on the same page. So here goes!

I decided to list my five pairs of Garolini shoes as a seasonal shoe wardrobe for an imaginary fashionable 1970’s woman living in New York City who loved Garolini shoes and owned all five of these pairs! I have listed the shoes, what type of 1970’s appropriate high end designer clothes and jewelry she would have worn them with and some places where she would have worn them. What fun our fashionable 1970’s NYC friend must have had dressing up each day!

Classic Black Silk Satin Evening Pump by Garolini 1972! 

The first is an elegant black silk satin evening pump lined in silver and trimmed in sparkling crystals! Something our fashionable woman could wear with her slinky black Halston cocktail dress and her diamonds. They were her “practical Italian workhorses” that could also be worn with long gowns to black tie events at Lincoln Center.

Shining Silver Garolini Slingbacks for the 70's Disco

Next: A shining silver kidskin slingback pump was popular footwear for the Studio 54 disco scene paired with slinky solid color jersey dresses and Elsa Peretti’s silver jewelry from Tiffany.

Creamy Leather Garolini Cutaway Sandal with Delicate Ankle Straps was Perfect Wedding Footwear!

A stylish 70’s wedding called for a dressy feminine cream colored high heeled sandal to wear with an elegant cream lace designer gown and miles of Mikimoto Cultured Pearls.

A Perfectly Elegant Burgundy Leather Garolini Peep Toe Slingback Pump with Graceful Three Inch Heels.

For a fashionable 1970’s shopping spree and lunch with friends at Saks Fifth Avenue this elegant burgundy pump could be paired with a tweed designer suit one day and a floral print silk dress the next. The rich deep wine color was a beautiful foil for her piles of real gold Italian jewelry, matching designer leather handbag, large lens designer sunglasses and couture silk scarves. The burgundy colored Garolini leather even smelled like expensive perfume!

Garolini's Poached Moose Hide Pumps Were Made as a Specially Commissioned Gift for this Client in 1970.

She could wear them with subtle understated confidence with her Calvin Klien cashmere suit and border printed silk wrap dresses while attending both town and country meetings. This extra special personal pair of Garolinis was soft and comfortable and relaxed business could be conducted in utmost style, grace and comfort while wearing them. The custom designed moose hide pumps served as a secret talisman. The soft dove gray leather served as a perfect background for her collection of fine art jewelry made of stones and metals by international jewelry artists.

Story to be continued…

Photographs by Fredric Lehrman.

Shoes from The Lady Violette Shoe Collection.

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Garolini Custom Made Soft Grey Moose Hide Pumps ~ early 1970s

Thursday, August 25th, 2011

The Poached Moose Hide Pumps

Clients could get shoes custom made to order in the 1970’s from the Garolini workshops in Italy. This pair of soft gray moose hide suede pumps is one such example. My grandfather had four pairs of them designed and made for my grandmother, my mother, and my two aunts. There is an interesting story behind these shoes.

Grandpa was a sheep and cattle rancher in Idaho. His ranch was called The Eldorado Land and Livestock Company. It was a large operation. He raised organic sheep and cattle and farmed many crops including famous Idaho potatoes, sugar beets, raspberries, wheat, corn and alfalfa. His center of operations was a large ranch in southern Idaho near  a small town named Melba after a family cousin. His operation was huge and he owned and operated several adjacent ranches.

Every June the family took their livestock to beautiful Bear Valley in the northern part of the state of Idaho to the summer grazing lands. Bear Valley is a National  Sate Park run by the Federal Bureau of Land Management. My grandfather was one of five ranchers who had a 99 year family lease with  grazing rights on this Federal Land. He had built a large summer house ~ which was a giant log cabin lodge ~ for his family to stay in and supervise the livestock operation during the summers. He employed Basque sheep herders who were also master leather workers on his ranches. He was a fan of fine leather goods. The Basque tanned hides and made many beautiful articles – saddles, bridles, harnesses, chaps, leather pack bags and feed bags, luggage, purses, and boots and shoes. One man made amazing soft and tough light gray moose hide moccasins for everyone in the family who all wore them as house slippers. It was because of these moccasins that my grandfather eventually decided moose hide would be a suitable material for ladies’ luxury shoes.

Grandpa decided that moose hide might be a good material for ladies' luxury shoes!

As soon as school was out my brother and I were sent from Portland, OR ~ where we lived with out parents during the school year ~  to summer on the ranches in Idaho. After about two weeks “down below” as my grandmother called it, on the main Southern Idaho ranch, where it was very hot and infested with rattle snakes on the Snake River, we would be taken North up to the Mountains to Bear Valley, where it was much cooler, to assist with the summer livestock drive. We spent about 8 weeks there, in the most beautiful pristine and isolated alpine meadows and forests you can possibly imagine. We lived in the “cabin” which was a beautiful two-story four bedroom hand built log house. There was no electricity and there were no people for miles. We had fresh clear water piped into the house from the icy cold mountain stream, a wood stove, kerosene lamps, several fireplaces, and a treadle sewing machine. In my opinion it was absolutely luxurious. We had all necessities and many luxuries and it was clean and exquisitely beautiful. We lived at the top of an Alpine meadow full of colorful wildflowers and blue butterflies. Wild strawberries and huckleberries grew profusely. There were many kinds of edible flowers, roots and berries one could gather and eat in salads or use as accent dishes on their own. My grandfather taught me to identify and use them. We caught fresh natural trout and white fish in the stream and ate them daily. And we made bread and pancakes from sour dough started that my grandfather’s mother had brought with her when he emigrated to the United States from Denmark as a seven year old boy.

The big log house was built on the edge of a meadow near a fir woods. Just inside the cover of the woods, where you could see it at a comfortably long distance from the kitchen window, my grandfather had set up a salt lick to attract deer so we could observe them.  As soon as they realized we were safe they came every morning and we sat at the kitchen table, sipping hot chocolate, and quietly observing them. There were usually a couple of small spotted fawns as well as the adults. It was peaceful and beautiful.

We had horses and our grandfather would take us out on two day pack trips to explore the wilderness area. It was very remote.  He and his herd men had a lot of work and responsibility, which we, as grades school aged children did not, but, we were required to work at anything suitable they assigned us to do. In my case it was helping with cooking and caring for the herd dogs which I really enjoyed. When time allowed and opportunities presented themselves, he would take us to do wonderful things like fishing or huckleberry picking, or to observe a herd of about 200 wild moose grazing in a remote mountain meadow. We would hide quietly in the trees and watch them for several hours. It was a magnificent experience. I remember tall ethereal and lacey purple fire weed flowers blooming in the lush meadow grasses. Small blue alpine butterflies were plentiful.

I thought this must be one of the most beautiful places in the world and looked forward to going there every summer. The area was not open to the public. You could only enter it with permits from the Forestry Department. It was completely closed to campers and tourists. As young children we knew we were very privileged to be able to spend time there. The area was remote so there were certain dangers. There was no electricity, there were no phones or telegraphs. We were completely isolated and dependent on the adults in out family who were experienced and  knew the ways of the woods and the wildlife.  The uniqueness of our situation was impressed upon us. We knew we were lucky. We were in the unique position of spending out school year in a city with cultural and educational advantages, and out summers in the country on a working farm and in the mountain wilderness. We had the best of both possible worlds.

Personally, in Bear Valley, at that time of my life,  I felt like I was in heaven. In contrast, my mother and my aunts hated the place. It must be remembered that the adult women were responsible for taking care of small children and feeding hard working men without modern conveniences like washing machines and stoves. Everything had to be done by scratch. Clothes, and cloth diapers, had to be washed by hand with washboards in tubs in the sink using water boiled on the wooden stove. All the cooking had to be done on the wood stove. My mother was a professional nurse and if anyone got sick or injured she was responsible for sewing them up or taking care of emergencies. Things did happen. My grandfather had been a wagon train scout in his early teens in the the late 1800’s before homesteading in Idaho and building up his livestock and ranching business. Now that I am an adult women I can completely understand my mother’s feelings. She had to go there for a couple of months each summer to help with the family business and she fulfilled her obligations, but she preferred her nice house in the city with all her modern comforts and conveniences and access to her friends. She missed her telephone, her phonograph and records, the movies, cocktails and her clothes. And she said, more than once, that she missed wearing nice shoes while she was stuck up in the mountains!

You couldn't wear pretty feminine dress pumps like these while you were up in the mountains!

Bear Valley was a Designated Wildlife Preserve. Thus hunting was illegal. My grandfather was very much involved with the Bureau of Land Management and the National Forest Service in conservation efforts. He went to Washington  DC as a consultant for the National Park Service and the Bureau of Land Management. National and state level forestry service and conservation people and organizations consulted with him regularly. Interesting people and top level officials were always coming by to meet with him. He was well known for his professionalism and commitment to the cause. He was 100% pro wildlife. He had unique hands on personal experience in all aspects of the wilderness. He was an expert.

Naturally, if someone violated any of the wildlife in the area, or the land, my Grandfather was enraged and flew into immediate action. The summer I was eight a poacher somehow entered the property and shot and killed a moose, then ~ probably afraid ~ left the carcass abandoned in a mountain meadow. My grandfather found it when he was riding out to check on his herds. It was a fresh kill. He was incensed. He and his herders brought the dead moose back to the to the herder’s campsite in the meadow near the log house. They searched for the poacher but never found him. They soon filed reports with the Idaho Forestry Department looking for the vandal. Wanted posters were put up everywhere in the small towns and forestry posts leading into the mountains trying to search him out, but he was never apprehended. Legally my grandfather and his men they were allowed to take possession of the  carcass.  They were determined to use the entire thing. I was impressed by how huge it was. They expertly skinned and butchered it, processed the meat and tanned the hide. That winter we ate a lot of moose steaks and moose burgers. Moose is very tough and has a strong game flavor. My grandfather was angry that a huge beautiful moose had been shot, but seemed determined to use every bit of it. Being who he was, there was no way he would allow an ounce of any part of it to go to waste.

My mother and my aunts were not delighted that they had to help process all this moose meat, nor that they were going to have to figure out creative ways to prepare and use it.  There were hundreds and hundreds of pound of it! They correctly visioned that they were going to have to coax their children to eat it all through the next winter in order to please their father. And they did. They would have preferred to go to Safeway once a week and buy steaks wrapped up in neat see through modern grocery store display packages. Instead they had meat lockers full of organic sides of beef, entire pigs, slabs of bacon, large cuts of lamb,  white butcher paper wrapped chuck or pot roasts and two pound packages of tough moose and bear burger that they had to coerce their children into eating.

The Basque sheep herders, on the other hand, were delighted to have the large and luxurious moose hide to work with and went right to work to properly process it. Moose hide is special. It is very soft when properly cured. Also very strong and has a lovely soft,  almost powdery, dove gray color. And apparently, it is waterproof, or ended up being so when they got through working on it.

At the end of the summer we were sent home to Portland on the train (from the Boise, Idaho train station) with metal footlockers packed full of frozen organic beef and lamb tucked under our feet in the coach section as we rode home just in time to start school in the fall. Our father was a college professor in Portland and our mother was a nurse. My rancher grandfather was sure that they would never be able to get us proper meat or enough of it to get through the winter with proper nutrition so he sent us home with enough to fill two meat lockers at the end of every summer. This year we had a third foot locker full of ground moose burgers and moose steaks. All this meat was frozen rock solid when we left Idaho. The train ride was 16 hours long. The meat was expertly packed and still stone hard when we got home to Portland. My father would pick us, and the hundreds of pounds of meat ,up at the Multnomah County Train Station in downtown Portland and swing by Peterson’s Meat Market where the family kept a sub zero frozen meat locker on the way home. The first stop was always to drop off the meat. I had to walk to the meat market a couple of times a week, go into the freezing locker, and get out the packages of frozen meat for the weeks meals and carry it home. I was responsible for picking up and putting the right cuts of meat out to thaw on a schedule coordinated with my mother so that it would be ready to prepare meals according to her menu plans when she was ready to cook it. She was an ardent practitioner of Juliet Child’s French Cooking. Her best friend was Adelle Davis, the health food maven.

Thanks to my grandfather’s ranching and farming expertise and my grandmother’s and mother’s great cooking we had fantastic food and I grew up learning to cook very well from scratch. Our lives were all about raising, preparing and eating great food!

What on earth, you must be wondering, does any of this have to do with the pair of Garolini shoes pictured at the beginning of this post?

Well, lots actually!

My mother and her two sisters were born and raised on the Ranch of the Eldorado Land and Livestock Company in Southern Idaho. Her father was an outdoors man who became a very successful and wealthy rancher. He wanted to provide his wive and three daughters with all  good things: educations, travel and exposure to society and the arts, fashion and culture. He sent them to college. And he sent them to live for extended periods with our relatives in Texas who worked for Nieman Marcus as top fashion models and designer clothing buyers in Europe. He expected his daughters to help out now and then in the family ranching business ~ in ways like going to Bear Valley in the summer as described above. They dutifully did as he requested. Mostly out of respect for his desires and to humor him. You had to do things his way for him to be happy with your efforts.

Every two or three years Grandpa would take his wife and three daughters on a really grand vacation as a reward for how well he was doing in his ranching business. He never invited or included their husbands or children ~ his grandchildren (that would have been me, so I missed out!) This was Grandpa’s way of bonding with his immediate family and sharing his success with them. They traveled to Egypt, China, Japan, South America, Hawaii, Brazil, Mexico, Africa, Italy, Scandinavia, Australia, Greenland, England, Scotland, France, Spain and eventually Italy. He arranged to study agricultural  practices or wine making, or diamond mining, or some other practice or methods related to his own businesses on each trip so that he could write off his travel expenses. He expected his daughters to research every place and thing they would visit, and develop detailed itineraries before they left. They did so dutifully. And it was well worth it for their spectacular vacations and travel experiences.

On their travels they stayed in the world’s fanciest resorts and best hotels. Grandpa played the role of a Grand Old School American Businessman while his wife and three daughters thoroughly enjoyed themselves touring castles and museums, dining in fine restaurants and shopping. A grand time was had by all. Each trip lasted three of four weeks after which the girls returned home decked out in all manner of ethnic or European designer finery, furs, African diamonds, Scandinavian silver, fine Brazilian cowboy boots, etc. and, finally, after one spectacular trip, the finest in Italian leather goods and shoes!

Grandpa had lasts of his feet made in Argentina and ordered fancy custom made cowboy boots of exotic leathers made every year. He had rows and rows of them. He had cowboy hats made in Panama, saddles and tack in Spain, tailored clothing in London, a huge opal ring in Australia, leather luggage in Mexico, etc. He had fine cigars sent from Honduras. He played the guitar and someone somewhere had made him a beautiful custom instrument. He loved to reward himself with world travel and he loved to bring back wonderful luxuries from his sojourns.

When in Italy, in 1970, Grandpa and his wife and daughters had visited the Garolini Shoe Factory, and, as was his want, he had found out that one could get personal lasts made and have shoes custom made to fit their own feet to their own design specifications. The entire family had lasts made of their feet. When Grandpa got home he sent enough of the poached Bear Valley moose hide to the Garolini factory to make four pairs of ladies shoes. He asked them to make a pair of moose hide pumps for his wife and each of his three daughters as Christmas presents. Thus it was that Garolini designed and made four custom pairs of the soft gray moose hide pumps pictured above ~ one pair for my grandmother, and one pair each for my mother, and my two aunts.

The moose hide shoes are really lovely and feminine in person. They are a subtle soft dove gray color and velvety soft in texture ~ taking full advantage of the natural coloring and textural characteristics of the moose hide. The inside is the unlined raw suede wrong side of the hide and is very soft and comfortable on your foot. The shoes feature a punctured design for decoration and ventilation. My grandfather requested this characteristic in the design as it gets very hot in the summers in Southern Idaho and he thought it would be good for his wife and three daughters’ feet. The leather soles are edged in a fine black line and the tasteful 3 inch high heels are made with stacked leather soles also colored black to accent the gray moose hide uppers. The throat of the shoe is finished off with a 3/8″ piping of smooth gray kidskin dyed to match the moose hide exactly but of a smoother shinier texture. The insole is made in light gray leather and signed Garolini in silver script, made in Italy.

The Family Heirloom Moose Hide Shoes ~ Christmas 1970

This was a limited edition of four pairs of these shoes made to order for the women in the Rex Sylvainius Jensen Family. Three pairs were worn a great deal and I do not know their whereabouts. They have probably been discarded along the way. My mother only wore hers a few times and kept them very carefully. That is the pair I have. And I am fortunate that it fits me! As I inherited her feet! She thought these shoes were really special and wore them in the house on the carpets when people would come over for dinner. They were definitely conversation pieces!

My grandparents especially liked having things custom made as gifts for family members from materials harvested, produced. or raised on their ranches. For example, they had their sheep shorn, sent the raw wool to the Pendelton Woolen Mills in Pendelton, Oregon to be washed, carded and carefully spun into wool for custom made, dyed and personalized blankets. It was nice, for instance, as a little girl, to get an apricot colored blanket at Christmas made from Bessie’s wool with my name embroidered on it in a flowing green chain stitch.

These old fashioned refined personal gestures seemed so thoughtful!

Photographs by Fredric Lehrman.

Shoes from the Lady Violette Shoe Collection.

 

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Sharing Collections of Delicate Antique Textiles & Vintage Shoes ~ A Few Important Words of Caution

Saturday, August 20th, 2011

On Parade ~ Six Pairs of Treasured Vintage Alligator Shoes From the Lady Violette Shoe Collection. On the Left From Front to Back: DeLiso Debs, Herbert Levine, Anne Klein. On the Right From Front to Back: Andrew Geller, Via Spiga, Foot Flairs

I am eager to share my enthusiasm for vintage shoes and clothing with anyone who is interested. And I am always happy to share my knowledge and my collections – as long as nothing bad happens to them! I am delighted to be able to blog about them and post pictures and discuss the details with people online. I am pleased that this venue for sharing has evolved because it is so much safer and easier on the vulnerable vintage clothing and shoes to share them this way. Lending your physical collections out can be risky and hard on the delicate items. Please be warned by my past experiences.

Green Vintage Alligator Shoes by Maraolo ~ circa 1980's

I learned this the hard way when I loaned three dozen pairs of prize vintage one of a kind shoes to a venerable institution for display. They displayed them in light boxes which were supposed to be archival and safe for delicate dyes, cloth and leathers. Unfortunately, their museum light boxes turned out to be regular light. Even more unfortunately the dyes in my shoes were bleached or the colors turned by the strong light and the delicate old leathers dried out and shriveled up in some cases. The fabric shoes were bleached out beyond recognition. Just as your skin would be by over exposure to the sun. Remember, leather is skin!

All the shoes loaned out in that display were completely ruined. Fortunately, I had insurance, but it was an awful experience. And the shoes I lost can never be replaced. The worst of it is that I had carefully inquired to be sure the light boxes were safe and the shoes would be protected before they went on display and I was assured, beyond the shadow of a doubt, that the light boxes were museum safe. As it turned out, the people in charge of the loaning and display contracts did not know what they were talking about!

Unfortunately I have heard horror stories of owners of delicate vintage clothing and accessories loaning them to local museums and department stores to display in their exterior facing store windows. The antiques are exposed to natural sunlight in store window displays. The sun exposure lasts all day, day after day. And, within a very short time, (it can happen in just one day!) the delicate old clothing and accessories are bleached and damaged beyond recognition by the sun! And permanently ruined. I think it is absolutely tragic to have something exquisite that has lasted decades or generations or centuries ruined in an instant of carelessness! It is completely irresponsible and tragic!

A large and very well known (and extremely successful) store in my city expanded a few years ago and sent out a call to the local citizenry for “interesting fashion objects that might have been bought there over the last 100 years” to put on display during the month of their grand opening. People with interesting items to loan sprang out of nowhere. The array of unique things was amazing and filled every store window. People were eager to participate and contribute to this bit of local history. Special things like Grandma’s wedding dress with a 30 foot train and Grandpa’s wedding tuxedo from 1910 were graciously loaned for their historical relevance and sentimental value.

Alligator Pumps by Foot Flairs ~ circa 1950's

Incidentally no one was compensated for loaning out their priceless family and personal treasures. Unfortunately, every article was returned to the owners, after being on display for a month, with terrible sun damage. The department store did not take any responsibility for any of this. They did not even apologize! Instead, they would not answer phone calls or inquiries or respond to calls or letters from concerned and disappointed owners when they received their damaged antique textiles back after the show. No one knew what to do because this place who had borrowed and displayed the items was well known and well respected in the community and therefore, expected to be responsible and know what they were doing! They didn’t. And when it came right down to it, they didn’t care!

Alligator Springolators By Beth Levine ~ circa 1950's

The same thing, essentially,  happened to me when my vintage shoes were returned to me, damaged, after I loaned them out for display as described above! Had I heard about the antique clothing incident prior to my own experience I would have been much more guarded that I was. I only learned about the above people who loaned things for the ill-fated window displays after my own shoe loan fiasco!

What I learned from this experience is that big businesses and corporations love to associate themselves with interesting people who have interesting collections that make them (the stores in this case) look good. These corporations are completely self serving. If something goes wrong, as in the cases with the antique clothing described above, or my vintage shoes being on display, they vanish, taking no responsibility for the items or individuals involved. This was all very unfortunate. Not to mention impolite and inconsiderate!

Another thing I learned from this is never to let other people handle my collections when I am not present. They will not be respectful or careful enough. No matter what they say! They do not have the knowledge or experience in most cases to handle valuable and delicate antiques with proper care. Now, if other people want to view or photograph my collections, I insist on being present so I can watch over the entire process.

I also insist on being paid for my time. After the shoe collection fiasco described here I also make sure the collection is adequately insured. However, insurance doesn’t completely protect one – it cannot even replace items like these because there are no replacements to be had! It can only compensate you with a little money if you are lucky, for irreplaceable items you have lost. This isn’t enough to make it worth it. I know because I have been through it.

Photograph by Frederic Lehrman, styled by Violette de Courcy.

Shoes from The Lady Violette Shoe Collection.

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Storing and Caring For Vintage Shoes

Friday, August 19th, 2011

Six Pairs of Treasures Vintage Alligator Shoes in the Lady Violette Shoe Collection

You might wonder how I store the vast number of shoes in my collection?

This is constantly evolving. I have some shoes, flats, mules, ballets and slipper types, stored in traditional hanging shoe bags on the backs of my closet doors. I have the shoes I wear often stacked in shoe boxes or standing, ready to wear, in neat rows on the floors of my closet. Special shoes that I do not use often are stored in either their original shoe boxes neatly stacked according to maker and designer or color or style, or in the cases of shoes that do not have their original boxes, stored in new shoe boxes all the same size and color carefully labeled on both the top and one end of the box.I have a closet under a stairway in my house that is pretty big so all these shoe boxes are stored stacked in it. It is still roomy enough to get in there to get them out! I do not want to acquire so many that I cannot get at them! For this reason I am editing constantly. I decide to weed out some shoes for one reason or another. It is hard. They are all beautiful. Right now I have about 10 pairs for sale in my Etsy vintage store. They are great, just don’t go with my collection. When you collect you have to be very serious and have discipline. You cannot keep everything!

Because I am currently attempting to photo document all the shoes in my collection I am also going through all of them and repacking them carefully to be sure I have them properly stored. Some old and delicate shoes require me to keep them in archival cloth wrapping rather than tissue paper. I use old scarves for this purpose or pieces of clean cotton cloth cut into squares or rectangles with pinking sheers. I pre-wash the cotton fabric before cutting it into wrapping size pieces to remove any chemicals that could adversely effect the shoes.

Archival storage boxes should be used for very old and delicate shoes. I am in the process of researching the best source of such boxes now.

Shoes in boxes take up more room than they do without boxes. However it is important not to let the shoes knock against each other or get scratched or squashed. Shoes are actually quite delicate and require special handling. When moving large numbers of shoes I have packed them, all in their individual boxes, into large moving boxes. That seems to be the best way to do it so that every surface is protected.

Someone asked me recently if I had those gigantic fancy closets that you see in celebrity homes in magazines with rows and rows of shoes lined up on custom built shelves. The answer is no! I do not! I cannot afford to build such closets in terms of space or financial cost. I also should caution people about storing shoes that way because they are exposed to both light and dust. It is best to keep them covered and stored in darkness in their boxes so that light does not deteriorate the colors or fabric or leather surfaces.

Take good care of your vintage shoes! Think of keeping each special pair of shoes wrapped up in its little blanket carefully tucked into its own little box sleeping peacefully until you are ready to use it again.

Another important point is keeping your vintage shoes clean and dry. After wearing a pair clean it off if necessary, then let it air out completely for a day before putting it away. This way it should last many more decades. Of course, when I acquire a new pair of old shoes I clean them up if necessary and take them to my shoe repair shop if they need any repairs or renovations. Most of them do need cleaning and work when I receive them.

I wear a lot of my shoes. Carefully! I do not wear them out if it is raining, or to walk in tall wet grass for instance! I am cautious about what I expose them to and often carry an extra pair of less special shoes with me if I need to switch into them. I do not wear the oldest ones if they are in danger of falling apart. But, for the most part, I have found that aware wearing of the shoes seems to be good for them. After all they were made to be worn and enjoyed. And I certainly enjoy them!

With proper restoration and care vintage shoes you acquire and collect should last a long time.

The shoes in the photo are a small sampling of my vintage alligator shoe collection. All of them will be discussed and shown in detail in future posts.

Photo by Fredrich Lehrman, styled by Violette de Courcy.

Shoes from the Lady Violette de Courcy Shoe Collection

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The Art or Lack of it on Shoeboxes! Some of DeLiso Debs Curious Vintage Boxes…

Wednesday, August 17th, 2011

I’ve shown several pairs of vintage DeLiso Debs by Palter DeLiso here on my blog and I also happen to have two vintage DeLiso boxes. It is always desirable to keep the original shoe boxes if possible but seldom happened in the vintage shoes in my experience. The boxes were originally only meant to house the shoes, protect them in transport and keep them clean until they reached their owner. Many people threw them away and stored their shoes in closets or hanging shoe bags. I am lucky (I guess,  but don’t decide until you see the way they look!) to have two of the early versions of the DeLiso Debs (or however you spell it!) boxes.

I recall seeing a dull gray blue cardboard one with white writing on it that came from the 40’s. I do not have one of those at this time. But the majority of the DeLiso boxes I have seen were either the orange or the blue or the gold version of the orange& pink one pictured below. This was what I call their Mid-Century Modern box design and I think it was the most popular and well known of the DeLiso boxes. It was first introduced in the 1950’s and stayed in use in one color version or another for a couple of decades. It became recognizable to the ladies who bought DeLiso Debs as their box.

Nowadays this packaging and branding is considered very important. Keep that thought in mind as you read on and ponder what they did next!

A Vintage 1950's Mid-Century Modern DeLiso Debs Shoe Box

The actual orange & pink box in this picture above was given to me with a different pair of shoes in it! A non-DeLiso pair of shoes! That is weird, but that is what happened. I know the brown Alligator shoes pictured would have come in a similar box so I am admittedly cheating a bit by sticking this pair of shoes in the box for the sake of a more interesting picture! It you look carefully the label on the end of the box says it originally housed a pair of black shoes! I know these came in the same era and the same style and color of box so, this is legitimate for the purpose of illustration. I have seen the same box design in a blue & aqua version and a gold & yellow version. The DeLiso logo was the same on all of these box colors – only the colors of the boxes changed.

I call this box design the Mid-Century Modern DeLiso Debs Shoe Box . (Please note, that is my name for it, not an official company name.) The company used this box for several decades. I find it cute and recognizable as the DeLiso Debs shoe box. The company grew and became more and more popular and successful.

The Horror of the "New DeLiso Box " - Circa late 1970's

Then, suddenly, in the late 1970’s, somebody in advertising suggested DeLiso change both their boxes and their name and the way they spelled it! They updated their image and boxes to the unbelievably horrible version in the yellow, gold and brown cardboard box shown above! They took the Debs out of the name! They respelled the name in ugly lettering. The eliminated all class and all vintage charm from the name, the label and the box!

Note the change in presentation of the name and how it is spelled. This was constantly changing and it never seemed to settle down. The only advantage to that was that a customer never had to worry if she was or was not spelling it correctly. It became terribly confusing. And it still is. It is as if all the letters that spell DeLiso have been agitating in a washing machine cycle for several decades. Where ever the letters land when the agitator stops is the way we’ll spell it today! This drives me nuts when I am trying to write about the company! It’s like the Dutch language, constantly evolving!

I wish the old box had crushed the new one and risen to prominence again!

I hate the 1970’s box! But, as far as I know there was not another box or container design after that. And the visual horrors do not end there! Wait until you see what they did to the inside of the shoes they made after that!

 

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